WORK SAMPLES



CONTENT GENERATION:

 
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CASE STUDY: FALL 2017 LOOKBOOK

CLIENT: THE BRIDGE AT MIZZOU

OBJECTIVE: CLARIFY AND CAPTURE THE BRIDGE BRAND BY CREATING A COMPLETE LOOKBOOK OF THEIR IN-STORE PARTNERS

(view horizontally on mobile)

 

 
 
 

LOOKBOOK MEDIA SAMPLE


GRAPHIC DESIGN:

 

BRANDING

 
 

Case study: Branding package

client: roo storage

objective: develop complete brand package that effectively communicates the roo brand in a minimal, professional, and colorful way.

Creative director: matt mcmullen

 
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VIDEOGRAPHY

 
 

CASE STUDY: STORAGE MADE SIMPLE CAMPAIGN

CLIENT: ROO STORAGE

OBJECTIVE: CREATE A 60 SECOND VIDEO THAT SYMBOLICALLY HIGHLIGHTS THE SIMPLICITY OF USING ROO'S PLATFORM. RY DIRECTED ALL PRODUCTION, EDITING, COPY, CREATIVE, AND VOICEOVER IN THE VIDEO BELOW.

 

VIDEOS PRODUCED FOR BREAKOUT COMO:

MORE VIDEO EXAMPLES BELOW:


SOCIAL MEDIA STRATEGY

 

FACEBOOK

CASE STUDY: CIVIL WAR ESCAPE ROOM LAUNCH

CLIENT: BREAKOUT COMO

OBJECTIVE: GROW ATTENTION FOR NEW ROOM LAUNCH OVER FACEBOOK BY CREATING GIVEAWAY TO PROMPT ORGANIC VIRALITY


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INSTAGRAM

CASE STUDY: COMMUNITY GIVEAWAY

CLIENT: THE LABEL

OBJECTIVE: CREATE USER GENERATED HYPE AROUND THEIR NEXT PRODUCT RELEASE BY OFFERING A FREE OUTFIT AND PHOTOSHOOT WITH THE LABEL CREATIVE TEAM.

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EVENT MARKETING

 

WE CREATE EXPERIENCES BETWEEN OUR CLIENTS AND THEIR CUSTOMERS


CASE STUDY: galentine's workshop

client: the bridge

objective: create a valentine's day themed event that engages the bridge's target audience (college women) and promotes an environment of creativity

 
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case study: bridgefest

client: the bridge

objective: under their mission to empower the creative, the bridge wanted to create an event that empowered the student community of musicians at mizzou. As a celebration of their brand and mission, we created bridgefest.

 

SOCIAL MEDIA MANAGEMENT

 

CLIENTS: THE LABEL & THE BRIDGE

OBJECTIVE: MANAGE AND CREATE COHESIVE CONTENT THAT IS ON-BRAND, PROMOTE CONSISTENT SOCIAL GROWTH BY INTERACTING WITH CUSTOMERS AND SOCIAL COMMUNITIES, TRACK ENGAGEMENT AND ANALYTICS.